‘Cover’ refers to a customer who eats, or a meal that is served. It is a more valuable sales unit than other metrics, as it includes extras such as drinks and desserts.
Also known as cover turnover, this refers to how fast a QSR turns over its covers. The more diners it serves, the more money it makes.
This is the average price per item purchased at a venue, the total sales / the total number of items sold, a increasing AIV indicates higher value items are being ordered.